15. Ancillary Task 1 Existing Media Analysis 2

Ross did a voice over on video game packaging and the game we chose was EA Sports UFC which is very popular and we thought it would have a similar target audience to our game.

What codes and conventions are evident within the text?

Highlighted title to catch eye

Platform of play on top

Simple but effective

Age rating

Case features characters within the game

How is the text appealing/attracting its target audience?

Featuring stars within the company on the cover

Age rating suggests maturity

Producer logo

Simplicity of cover suggests game could be simple or the game could solely focus on UFC (the act committed by both men on the case).