19. Target Audience Profile

Main Task: Video Advert 1

Target Audience - People interested in the quality of a video game. Aged 7-21 due to the critical analysis of the game given by Michael.

Feasibility - Should be easy to record as long as we ensure that we book the equipment beforehand. Editing will be a bit more difficult due to complicated software.

Technology and skills required - Camera skills and editing skills required

Main Task: Video Advert 2

Target Audience - People interested in getting a reaction from a videogame. Aimed more at younger gamers as advert involves some comedic elements such as the over dramatized reaction from Michael.

Feasibility – It’s easy to record as long as we book out the appropriate equipment in advance. Editing can be difficult.

Technology and skills required - Camera skills and editing skills.

Ancillary Task: Magazine Page

Target Audience - People who read video game magazines and want to know how good the game is. More experienced gamers who care about the game’s production qualities.

Feasibility - Finding images should be easy and writing the text should also be fairly easy. Editing could be difficult.

Technology and skills required - Internet surfing skills will be required in order to find appropriate images. Editing skills will also be necessary in order to ensure it is as good as it possibly can be.

Ancillary Task: Game Cover

Target Audience - People who are interested in expressing emotion after playing a videogame. Age 7 - 21.

Feasibility - Internet surfing for pictures should be easy. Editing could be difficult but should not prohibit us from completing work.

Technology and skills required - Editing skills will also be necessary in order to ensure it is as good as it possibly can be.

Conventions of existing media products and Shot Ideas

We will try to include many forms and conventions from existing media products in both our main and ancillary tasks to ensure our final products looked authentic and real. For our video game advert we will look at several adverts that are similar to our game which is "Evil Clutches". The game is very simple to play which attracts all ages but our target audience will be ages 7 - 21. Examples of the video game adverts we have looked at so far a Clash of Clans advert and a Star Wars: The Arcade Game advert. The Clash of Clans advert helped us gain an insight on what conventions are used in modern television adverts and helped us decide on what we should include in ours. We also looked at this advert because the advert will have a similar structure to ours for example "acting out a role", not just using game play footage like standard adverts you see today. The Star Wars advert was made in 1983 and will use similar conventions to ours for example humour and close up camera shots of facial expressions.We will use a wide variety of different camera shots for our game advert. Video game adverts in general use a lot so we want to replicate similar conventions to these. 

We will also include graphics at the end of our adverts as an outro just to remind what the product is and important information about it for example the price, date available, reviews etc.

An example of a close up to show facial expression is below, we will also use it to transition from different scenes so it ends up running smoothly.

We will use mid shots to capture both members when filming so the audience can see their reactions. An example is shown below.

Clash of Clans Advert - https://www.youtube.com/watch?v=GC2qk2X3fKA

Star Wars Advert - https://www.youtube.com/watch?v=WPMbYFThBxo

Brief Summary on Evil Clutches Adverts

In the first advert, we opted for a humorous approach. We opted for this approach because we felt that a key part of advertising is satisfying the viewer. We believed that the eccentricity of our advert would be found by many as entertaining. This would ensure that the advert stays in the mind of and may sway them to buy the product.

For our second advert we decided to take an ordinary approach and advertise the game as an incredible experience. While the characters within the advert may have been slightly exaggerating in regards to the game's quality, this would be necessary in an advert because the purpose of an advert is to try and sell copies of the product. So in order to sell as many copies of the product as possible, we tried to present the game as a great purchase.