13. Main Task Existing Media Analysis 3

We created a voice over analysis of Red Dead Redemption which is a video game that was published in 2010 for both PlayStation and Xbox consoles. The game is set in western times and includes your stereotypical cowboys and saloons. The game is targeted for a more mature audience who enjoy westerns. Below is the actual trailer used to advertise on television and we used a Dictaphone to record the voice over.

Red Dead Redemption Ideas

• Brief introduction stating games release, Genre and synopsis of plot
• Target audience = Fans of Western, strong narratives and maturity.
• Ad features Cowboys, horses and gunfire. Things found typically in Westerns.
• Cinematic feel suggests strong emphasis on narrative.
• Mentions platforms available on
• Americans are being represented during the time as being gunslingers
• Reckless drunks
• Gun nuts
• Vicious
• Brutal
• Severe conditions
• Outlaws
• Abuse of guns and alcohol
• Developers gravitate towards violence as that is the market